Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

Publications | Conferences | Teaching | Projects

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Putting Quality First – BBC’s new product centred strategy

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Erik Huggers explaining BBC's new 'product' centred strategy:

It's a self-contained entity within BBC Online, which unites technology and editorial to meet a clearly defined audience need. Each product has a simple and concise proposition that's easily understood by the audience, is kept up to date, fits the overall strategy for BBC Online and has clear editorial leadership.

It's a strategic approach for the service as a whole – framed by what our audiences need from the web, rather than what we produce today for TV and radio – a change in culture for BBC Online.

Audiences will see products organised into five content areas (portfolios) supported by a common technical platform.

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The future of public service broadcasting

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Eirik Solheim on NRK's experiment with torrent distribution of public service broadcasting content:

This software has helped the government-owned broadcaster distribute terabytes of data to thousands of people. Through a technology that is feared by the media industry, yet extremely efficient and robust, we pump out huge amounts of content at a total distribution cost close to zero. […]

When we do radical experiments giving away our content people tend to ask if we’re not afraid of losing control. But they are getting it wrong. The future is about the audience. The future is about the fact that if you want control over your content you have to be the best provider of it.

Your content will end up on YouTube and the Pirate Bay anyway. But when you’re the best provider, people come to you. Giving you the chance to interact and learn. And giving you the chance to build a business model.

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