"Ryley [head of Sky News] has changed elections for all our lifetimes – and, though you wouldn't quite deduce it amid much press snarling, he's given newspapers a circulation transfusion as well. What happened for three Fridays in a row after those three TV debate Thursdays? Sales went up between 5% and 10%. You watched, you chatted, you wanted to compare notes: so you bought a paper.

However, take the rest of TV's election coverage through almost four weeks of campaigning and see audiences for everything except the debates shrink away. Don't bother us with sardines when we've supped with the big fish. What's on the cooking channel?"

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