Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

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General election reinvigorates the power of the press – The Guardian

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    Peter Wilby:

    "The cognoscenti's verdict on the campaign was that, since voters could now directly compare the party leaders for 270 minutes on TV, catching every nuance in their voices, watching every twitch of their facial muscles, press power would drain away. Its partisanship, many judged, would look increasingly irrelevant against the calm, controlled format and inbuilt balance of the TV debates. But the newspapers weren't listening. Most ended the campaign more partisan, more hysterical, less balanced than ever. And after what happened to Clegg, who can say they were wrong?"

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    Del.ici.us tags: election2010 media newspapers tvdebates

By the next election, Fleet Street should get the hang of it – The Observer

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    Peter Preston:

    "Ryley [head of Sky News] has changed elections for all our lifetimes – and, though you wouldn't quite deduce it amid much press snarling, he's given newspapers a circulation transfusion as well. What happened for three Fridays in a row after those three TV debate Thursdays? Sales went up between 5% and 10%. You watched, you chatted, you wanted to compare notes: so you bought a paper.

    However, take the rest of TV's election coverage through almost four weeks of campaigning and see audiences for everything except the debates shrink away. Don't bother us with sardines when we've supped with the big fish. What's on the cooking channel?"

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    Del.ici.us tags: peterpreston election2010 newspapers tvdebates