Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

Publications | Conferences | Teaching | Projects

PGP Public Key
Finger print: 5568 022B F641 362E D18B BCCC 1FC5 CA72 FA67 FDF9
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Pinterest
  • Tumblr
  • Twitter

Powered by Genesis

Why Twitter matters for media organisations

19 November, 2010 by Einar Thorsen Leave a Comment

Alan Rusbridger claims saying that Twitter has got nothing to do with the news business is about as misguided as you could be and explains why Twitter matters for media organisations:

1. It’s an amazing form of distribution
2. It’s where things happen first
3. As a search engine, it rivals Google
4. It’s a formidable aggregation tool
5. It’s a great reporting tool
6. It’s a fantastic form of marketing
7. It’s a series of common conversations. Or it can be
8. It’s more diverse
9. It changes the tone of writing
10. It’s a level playing field
11. It has different news values
12. It has a long attention span
13. It creates communities
14. It changes notions of authority
15. It is an agent of change

Well worth a read for how he explains each point in turn, and then concludes that:

Increasingly, social media will challenge conventional politics and, for instance, the laws relating to expression and speech. […] we can be sure that the motivating idea behind these forms of open media isn’t going away and that, if we are blind to their capabilities, we will be making a very serious mistake, both in terms of our journalism and the economics of our business.

Filed Under: Blog, Journalism, Links Tagged With: alanrusbridger, futureofjournalism, guardian, news, twitter

Real-time Web + journalism = Real-time reporting

21 September, 2010 by Einar Thorsen Leave a Comment

Robert Hernandez:

For the record, real-time reporting is more than just using social media.

A reporter can be sending out images or live video (UStream, Qik, Twitcasting, etc.) from his or her cell phone. A photographer or reporter could be automatically uploading images from his or her camera using technology like the Eye-Fi.

It's journalism without a safety net… it's hyperlocal AND global journalism… it's working under the deadline of now, 15 minutes from now and 15 minutes ago.

The journalism game has changed — again. And this won't be the last time. While technology evolves, what are constant and never-changing are our core journalistic values.

Hold them close as you harness the power of real-time reporting.

Source

Filed Under: Links Tagged With: futureofjournalism, liveblogging, livereporting, realtime, roberthernandez

As university spurns NCTJ accreditation, do journalists need it nowadays?

13 September, 2010 by Einar Thorsen Leave a Comment

Brian McNair argues that journalists of the future need:

talent, imagination, a spirit of independence, an understanding of IT and social networking and their impact on media, culture and society in general; everything in short, that the NCTJ curriculum squeezed out with its relentless stress on externally-decreed learning by rote.

[…]

The old world of print journalism in which the NCTJ was formed is passing into history, replaced by content-generating users, citizen journalists and all those journalistic wannabees who make up the globalised, digitised public sphere in the 21st century.

Source

Filed Under: Links Tagged With: brianmcnair, futureofjournalism, ncjt, teaching

Facebook + Media = Best Practices for Journalists?

12 August, 2010 by Einar Thorsen Leave a Comment

Facebook's own take on best practices for journalists… for using Facebook:

GAIN SHORT TERM DISTRIBUTION

Get in your readers' News Feeds
Interact with your audience

BUILD LASTING CONNECTIONS

Create a Facebook Page
Place the Like button with additional tags next to your byline or profile.
Publish to your subscribers.

ADVANCE THE STORY

Track the buzz on Facebook
Give readers access to new material
Participate in conversations

Full details with examples of each after the jump.

Going beyond the inevitable marketing speak, I wonder how many journalism programmes have these areas as core skills / learning outcomes of their degree programmes…

External link

Filed Under: Links Tagged With: audience, Facebook, futureofjournalism, participation

The future of public service broadcasting

12 August, 2010 by Einar Thorsen Leave a Comment

Eirik Solheim on NRK's experiment with torrent distribution of public service broadcasting content:

This software has helped the government-owned broadcaster distribute terabytes of data to thousands of people. Through a technology that is feared by the media industry, yet extremely efficient and robust, we pump out huge amounts of content at a total distribution cost close to zero. […]

When we do radical experiments giving away our content people tend to ask if we’re not afraid of losing control. But they are getting it wrong. The future is about the audience. The future is about the fact that if you want control over your content you have to be the best provider of it.

Your content will end up on YouTube and the Pirate Bay anyway. But when you’re the best provider, people come to you. Giving you the chance to interact and learn. And giving you the chance to build a business model.

External link

Filed Under: Links Tagged With: bittorrent, eiriksolheim, futureofjournalism, nrk, nrkbeta, online, piratebay, psb

  • 1
  • 2
  • 3
  • Next Page »