Jennifer Van Grove on Google’s new Fast Flip way of viewing online news:

On first look, Fast Flip feels like a bit flop. While certainly unique, it’s likely to appeal to a very small segment of online news consumers. Sure, the online news reading experience could be improved, but Fast Flip is more of a tangential approach than it is a step in a revolutionary direction.

Google Launches a New Way to Read the News

Great technology, but why for online news? Seems a more obvious solution for viewing print news…

Update: If it stored the full webpage of individual news items it would of course be a fantastic historical archive, with a better viewing experience than the Wayback Machine. Don’t think that is the intention though.