"Just about every debate I attended on this issue before the campaign ended with everyone agreeing that television, and the debates in particular, would be decisive.

But the internet, from social media to Google to good old-fashioned news websites, did play a significant part in the way many people experienced this election – and that was very different from what happened in 2005.

The web was successful in getting more people to engage with the campaign, it played a role in the way parties sought to persuade voters into their camp and to organise that process. It was also a source of news – although this was one area where its effect was smaller than expected."

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Del.ici.us tags: rorycellanjones electino2010 internet campaign onlinenews