Eric Schmidt on future of news at ASNE:

"“When I go to a news site, I want that news site to know more about me, what I care about. I don’t want to be treated as a stranger.” To avoid what we used to call “daily me” where all you see is what you want and ask for, though, in Schmidt’s ideal news world, the site offers him options he might not like. “I want you to challenge me. Here’s something new; here’s something you didn’t know; here’s an opposing view.” Two thirds will ignore the option; he wants to reach the third that won’t. This has particular resonance if you think about the way Google has been using actions to predict behavior or to deliver information with Google Buzz, ad targeting in GMail and other areas."

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