Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

Publications | Conferences | Teaching | Projects

PGP Public Key
Finger print: 5568 022B F641 362E D18B BCCC 1FC5 CA72 FA67 FDF9
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Pinterest
  • Tumblr
  • Twitter

Powered by Genesis

Gordon Brown joins newspaper paywall debate – Press Gazette

13 April, 2010 by Einar Thorsen Leave a Comment

    Gordon Brown joins newspaper paywall debate – Press Gazette

    Gordon Brown on newspaper paywalls:

    ""I don’t think you are going to be able to put things behind paywalls in the way that people think.

    "People will pay for certain things, and should pay for certain things, but I think there’s a whole sort of element of communication that’s got to be free.

    "People mind paying for basic news.""

    Del.ici.us tags: paywall gordonbrown newspapers onlinenews business

Filed Under: Links Tagged With: business, gordonbrown, newspapers, onlinenews, paywall

Google’s Schmidt: ‘We Have A Business Model Problem, Not A News Problem’ – paidContent @ ASNE

12 April, 2010 by Einar Thorsen Leave a Comment

    Google’s Schmidt: ‘We Have A Business Model Problem, Not A News Problem’ – paidContent @ ASNE

    Eric Schmidt on future of news at ASNE:

    "“When I go to a news site, I want that news site to know more about me, what I care about. I don’t want to be treated as a stranger.” To avoid what we used to call “daily me” where all you see is what you want and ask for, though, in Schmidt’s ideal news world, the site offers him options he might not like. “I want you to challenge me. Here’s something new; here’s something you didn’t know; here’s an opposing view.” Two thirds will ignore the option; he wants to reach the third that won’t. This has particular resonance if you think about the way Google has been using actions to predict behavior or to deliver information with Google Buzz, ad targeting in GMail and other areas."

    Del.ici.us tags: asne ericschmidt google journalism newspapers onlinejournalism strategy ipad future business

Filed Under: Links Tagged With: ASNE, business, ericschmidt, future, Google, ipad, Journalism, newspapers, onlinejournalism, strategy