audience

Facebook + Media = Best Practices for Journalists?

12 August, 2010 by Einar Thorsen Leave a Comment

Facebook's own take on best practices for journalists… for using Facebook:

GAIN SHORT TERM DISTRIBUTION

Get in your readers' News Feeds
Interact with your audience

BUILD LASTING CONNECTIONS

Create a Facebook Page
Place the Like button with additional tags next to your byline or profile.
Publish to your subscribers.

ADVANCE THE STORY

Track the buzz on Facebook
Give readers access to new material
Participate in conversations

Full details with examples of each after the jump.

Going beyond the inevitable marketing speak, I wonder how many journalism programmes have these areas as core skills / learning outcomes of their degree programmes…

External link

BBC – The Editors: The election and the younger audience

28 May, 2010 by Einar Thorsen Leave a Comment

Rod McKenzie:

A staggering eight out of 10 16-to-34-year-olds watched, listened or read BBC election news during the campaign.

[…]

2.7 million 18-to-34-year-olds watched the third debate on the BBC and, anecdotally, we heard the format was appealing to younger audiences – with many praising Nick Clegg's performance in particular.

Millions of young Radio 1 listeners listened to our leaders' debates on Newsbeat, followed it online or heard coverage on the Chris Moyles Breakfast Show and across the day led by our politics reporter Robin Brant. One in five young people heard our coverage in the last week of the campaign.

BBC Three's first-time voters Question Time with Dermot O'Leary on 5 May reached 186,000 people in the same age bracket and the BBC's drive for clear, engaging, coverage seems to have hit a positive note with younger audiences with six in 10 agreeing that our explanations and reporting improved their understanding.

External link

‘If I were Prime Minister…’ – BBC News

19 April, 2010 by Einar Thorsen Leave a Comment

BBC News – ‘If I were Prime Minister…’

Great feature on BBC's Election 2010 site:

"What's the one thing you would do if you were Prime Minister?

We have been asking some of you in the first weeks of the general election campaign.

Check out our video wall below by clicking on the faces to find what people (including some you might recognise!) have said so far…"

Del.ici.us tags: election2010 bbc audience citizen

Election debate seen by 50,000 online – Broadcast

19 April, 2010 by Einar Thorsen Leave a Comment

Election debate seen by 50,000 online – Broadcast

Online viewing figures for first (main) party leaders election debate:

"Nearly 50,000 people watched a live stream of the debate on itv.com, while a further 200,000 users expressed their views on the showdown in the commercial broadcaster’s biggest ever online chat. The web page hosting the stream received over 600,000 hits in total.

[…]

The UK’s first television election debate peaked with 10.3m viewers (40% share) – with ITV1 holding on to an audience of more than 9m for almost all of its 90-minute running time from 8.30pm.

The First Election Debate between Gordon Brown, Nick Clegg and David Cameron averaged 9.5m (37.3%), according to overnight figures from Attentional.

It was well ahead of the slot average of 5.5 million (22%)."

Del.ici.us tags: election2010 tvdebates online audience figures itv

Leaders’ debate TV ratings: 9.4m viewers make clash day’s biggest show – guardian.co.uk

16 April, 2010 by Einar Thorsen Leave a Comment

Leaders’ debate TV ratings: 9.4m viewers make clash day’s biggest show – guardian.co.uk

"The first ever UK televised leaders' debate attracted an impressive 9.4 million viewers on ITV1 last night, beating Coronation Street and EastEnders to become the most watched programme of the day.

Last night's historic 90-minute debate between Gordon Brown, David Cameron and Nick Clegg also proved more popular than the BBC's controversial Question Time featuring the British National party leader, Nick Griffin, which was watched by 7.9 million viewers back in October in a later 10.35pm Thursday slot.

The First Election Debate on ITV1 averaged 9.4 million viewers between 8.30pm and 10pm, a 37% share of the total TV audience over that period.

Only soaps, reality shows such as Britain's Got Talent and major live sporting events attract these sort of figures on a regular basis nowadays, with the fragmentation of viewing across hundreds of digital channels."

Del.ici.us tags: tvdebates election2010 audience figures