Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

Publications | Conferences | Teaching | Projects

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Why Twitter matters for media organisations

19 November, 2010 by Einar Thorsen Leave a Comment

Alan Rusbridger claims saying that Twitter has got nothing to do with the news business is about as misguided as you could be and explains why Twitter matters for media organisations:

1. It’s an amazing form of distribution
2. It’s where things happen first
3. As a search engine, it rivals Google
4. It’s a formidable aggregation tool
5. It’s a great reporting tool
6. It’s a fantastic form of marketing
7. It’s a series of common conversations. Or it can be
8. It’s more diverse
9. It changes the tone of writing
10. It’s a level playing field
11. It has different news values
12. It has a long attention span
13. It creates communities
14. It changes notions of authority
15. It is an agent of change

Well worth a read for how he explains each point in turn, and then concludes that:

Increasingly, social media will challenge conventional politics and, for instance, the laws relating to expression and speech. […] we can be sure that the motivating idea behind these forms of open media isn’t going away and that, if we are blind to their capabilities, we will be making a very serious mistake, both in terms of our journalism and the economics of our business.

Filed Under: Blog, Journalism, Links Tagged With: alanrusbridger, futureofjournalism, guardian, news, twitter

Ad-funded Guardian could switch off presses by 2015

28 May, 2010 by Einar Thorsen Leave a Comment

Alan Rusbridger:

We are earning tens of millions of pounds and it’s increasing at about 100 percent a year at the moment

[…]

Let’s say we’re earning about £40m at the moment in digital revenue.

Peter Kirwan:

Now these are important numbers. Among other things, they suggest that Guardian News & Media (GNM) might yet succeed in building a fully-digital future without any help from paywalls, even if Wapping does meet with success.

External link

Filed Under: Links Tagged With: alanrusbridger, future, guardian, Journalism, newspapers, online, paywall, peterkirwan

I was shown the media’s future 16 years ago: now with the iPad, it’s here – The Observer

12 April, 2010 by Einar Thorsen Leave a Comment

    I was shown the media’s future 16 years ago: now with the iPad, it’s here – The Observer

    Alan Rusbridger on iPad and future of news:

    "In the space of four days my sense of scale has changed. On Tuesday, my new iPad seemed like a rather overblown iPhone. By Friday, I found myself irritated at trying to read emails or type on the iPhone, which already seemed mean and cramped. A tabloid newspaper page seemed exotically large, a broadsheet like a street hoarding. The iPad just seemed natural. Maybe Apple has simply rediscovered what book publishers, over the space of 400 years, came to a more or less settled view on – the right shape of page for what the human eye and hands feel easy with.

    […]

    Has the Guardian (or the Observer, for we share the same digital space) ever looked more beautiful? […] The NYT browser version doesn't look bad, either. The BBC, as ever, is irritatingly good

    […]

    Will it catch on? It feels like a transformative interim step […]

    Will it transform newspaper finances? […] only if you switched off the printing presses."

    Del.ici.us tags: ipad apple alanrusbridger future journalism newspapers

Filed Under: Links Tagged With: alanrusbridger, apple, future, ipad, Journalism, newspapers