Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

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Putting Quality First – BBC’s new product centred strategy

12 August, 2010 by Einar Thorsen Leave a Comment

Erik Huggers explaining BBC's new 'product' centred strategy:

It's a self-contained entity within BBC Online, which unites technology and editorial to meet a clearly defined audience need. Each product has a simple and concise proposition that's easily understood by the audience, is kept up to date, fits the overall strategy for BBC Online and has clear editorial leadership.

It's a strategic approach for the service as a whole – framed by what our audiences need from the web, rather than what we produce today for TV and radio – a change in culture for BBC Online.

Audiences will see products organised into five content areas (portfolios) supported by a common technical platform.

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Filed Under: Links Tagged With: BBC, bbconline, erikhuggers, psb, strategy

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