Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

Publications | Conferences | Teaching | Projects

PGP Public Key
Finger print: 5568 022B F641 362E D18B BCCC 1FC5 CA72 FA67 FDF9
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Pinterest
  • Tumblr
  • Twitter

Powered by Genesis

Environmental news site Grist adds humour to reader donations campaign

24 May, 2010 by Einar Thorsen Leave a Comment

Jennifer MacDonald on Grist's fundraising campaign for environmental journalism:

we have noticed how the economic downturn hit environmental reporting particularly hard, with several eco-columns and publications going under in the last year. So we decided, why not mimic campaigns to save endangered species, which in a way journalists really are? Grist is known for our zany fundraising campaigns. We’d rather err on the side of humour than earnestness. The element of humour is there, painting our staff members as wild animals, but we also hope to strike a chord of urgency, showing our readers that we really do need their support as an independent, non-profit news site.

External link

Filed Under: Links Tagged With: environment, fundraising, independent, Journalism, non-profit

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *