Sky News’ Election Feed Carried By Telegraph, ITV, Guardian, Others – paidContent:UK

"SkyNews.com’s executive producer Julian March tells paidContent:UK that Telegraph.co.uk and Guardian.co.uk, in addition to News Corp (NYSE: NWS) stablemates Times Online and Sun Online, will be taking the channel’s feed from the broadcast in Bristol. ITV.com tells us it’s also hosting Sky’s stream.

It may not be initially clear what these sites, which may be considered rivals, stand to gain. Digital TV platforms, which all carry Sky News’ TV channel for free, are already evident in 91.4 percent of UK homes (source: Ofcom Q4 ‘09). But some, non-digital viewers are seeking an alternative means of viewing, according to our trawl of Twitter (below), presenting the sites an opportunity…

Each carrying the same feed, the news sites will be competing with Sky’s own SkyNews.com, which will benefit from on-air trails from the channel – but they will get to duke it out on surrounding features…"

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