News organisations collaborate on climate change project – Shaping the Future of the Newspaper Blog

Michelle Ong:

"The Atlantic, Mother Jones and Wired, along with Slate, Grist, the Center for Investigative Reporting and PBS current-affairs program "Need to Know" have teamed up to launch Climate Desk, a project dedicated to exploring climate change issues.

This collaboration represents an important step towards resolving the difficulty of covering expansive topics under dwindling resources. Climate Desk hopes to reach a combined online audience of more than 25 million monthly unique visitors, 1.5 million print readers and an expected TV audience of 1.5 viewers.

According to the Columbia Journalism Review, Clara Jeffrey and Monika Bauerlein, co-editors of Mother Jones, the issue of climate change is the "perfect lab" for testing this wide-scale partnership model, because of its "vast and complex" nature which requires different but complementary areas of expertise."

Del.ici.us tags: climatechange collaboration