Claire Wardle's update on UGC project:
"The astonishing rise of social media has meant the way the BBC interacts with the audience has changed quite fundamentally. The user-generated content hub continues to thrive and the BBC still receives emails and photographs everyday but there has been a significant shift. The amount of content flowing to the BBC via the official user-generated content channels has decreased as people are now much more likely to share breaking news footage with friends (and a wider audience) via youtube, flickr, facebook or twitter. One of the barriers people spoke about (“I don’t know enough to comment on a BBC site”) disappears when you’re setting up or commenting on a facebook page related to the news story of the day. Similarly, the user-generated content black hole which the BBC faced (people taking time to send in a photo or comment to the BBC and seeing it never used), disappears when your friends immediately comment, like or share what you have posted."