Tag Archives: socialmedia

UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain – Search Engine Watch

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    Greg Jarboe:

    "Facebook and Twitter won't win elections — by themselves. The battle must be fought in all of the sources of information that voters refer to on the General Election, the candidates and issues. According to Echo Sonar, a division of Echo Research, this includes TV, word of mouth, family and friends, newspapers, radio, the Internet, social media, and the pub.

    That's right, the pub. Now there's an information source that you won't see in America.

    Pity.

    Based on my research as a student at the University of Edinburgh, the pub is a very social medium."

    External link

    Del.ici.us tags: election2010 socialmedia gregjarboe

The influence of television on the general election – The Guardian

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    Peter Bazalgette:

    "Such sudden excitements and their equally rapid evaporation are characteristic of the internet era. This is indeed the "last-minute" generation who turn up in their hundreds to vote at the thirteenth hour and find that they can't get a ballot paper.

    [...]

    Tellingly, Cameron said last week that he wanted to forget the tyranny of 24-hour news bites and concentrate calmly and rationally on the business of government.

    Is that going to be possible, particularly when an election, the TV debates and the rest may come our way again as soon as this autumn? If so, a key paradox will be exposed once more. While a mass audience listen to the candidates spar, they then split into a thousand postmodern splinter groups to vote. So remember the classic Riepl's law: innovations in media add to what went before rather than replacing it. We've now got the mass and the micro audience … but we've yet to learn how to maximise them."

    External link

    Del.ici.us tags: peterbazalgette election2010 media tvdebates newmedia socialmedia

Obama bemoans ‘diversions’ of iPod, Xbox era – AFP

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    Barack Obama speaking at Hampton University, Virginia:

    "You're coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don't always rank all that high on the truth meter"

    "With iPods and iPads and Xboxes and PlayStations, — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation"

    He bemoaned the fact that "some of the craziest claims can quickly claim traction," in the clamor of certain blogs and talk radio outlets.

    "All of this is not only putting new pressures on you, it is putting new pressures on our country and on our democracy."

    [...]

    "We can't stop these changes… but we can adapt to them," [...]

    "Education… can fortify you, as it did earlier generations, to meet the tests of your own time"

    External link

    Del.ici.us tags: barackobama newmedia socialmedia citizenship

‘New media is a vital antidote to national newspapers’ electioneering’ – journalism.co.uk

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    Laura Oliver:

    "But what has not been mentioned in these old vs new media election debates is the necessary counter to national coverage, newspapers in particular, that new media has provided. Yes, tweeters and bloggers may also have political allegiances or speak from a particular political standpoint, but there have been questions asked and arguments and discussion raised online that have helped turn this election into a wider debate of the issues. New media has arguably reminded us of the local issues at stake in this election and provided a more granular picture of the campaigns and the issues at stake for voters. It has also given us tools and information to better understand what and who we are voting for with sites like Tweetminster, The Straight Choice and TheyWorkForYou."

    External link

    Del.ici.us tags: election2010 lauraoliver newmedia socialmedia

New site comment system hoping to diversify the views around news – journalism.co.uk

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    Judith Townend on the Insight App from Ameritocracy:

    "It's a user-contributed social media platform that allows users to rate or annotate phrases with questions or an 'Insight' comment. It also draws in conversation from around the web; so comment on the same phrase elsewhere will be brought into the discussion as well."

    Great idea, but probably overkill. Clunky user experience.

    External link

    Del.ici.us tags: insightapp comment webdesign socialmedia

How News Organizations Hope to Benefit from Facebook’s New Features – Poynter Online

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    Mallary Jean Tenore interviews journalists at The Washington Post, ABC News and ESPN.com about "using Facebook's new features to find out how the integration of these tools fits into their overall social media strategies."

    External link

    Del.ici.us tags: facebook journalism socialmedia mallaryjeantenore

Social media and the leadership debates – BBC News

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    Social media and the leadership debates – BBC News

    Rory Cellan-Jones:

    "All of this activity on social networks, on blogs and on the mainstream media will be analysed by practitioners of a new discipline called sentiment analysis.

    They believe that by feeding vast amounts of data into computers they can analyse the emotions of those people watching and commenting on an event, and say something useful about public opinion.

    The technology is already employed to help financial traders make decisions about the impact of sentiment on the markets.

    The three television debates will be a useful testing ground for the claims of this new science."

    (Link has great overview of Twitter and Facebook activity during campaign.)

    Del.ici.us tags: eleciton2010 socialmedia socialnetworking twitter facebook sentiment rorycellanjones

The Social Network Election – BBC College of Journalism

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    The Social Network Election – BBC College of Journalism

    Matthew Eltringham, BBC Interactivity Assistant Editor:

    "But isn't social networking supposed to be more that just a megaphone and be more about conversation and dialogue? There's plenty of broadcasting going on but just how much engagement is there, beyond the politically obsessed, with real people?

    [...]

    Beyond the activities of the major parties, there's a mixed picture of just how much people are themselves engaging with the online election.

    [...]

    Politicians don't always make it easy for themselves – building a successful online relationship takes time and effort. An election campaign is clearly the time when the parties want and need to engage with the electorate and the potential that social media offers them is huge. But social networks are only the means to allow that engagement; it's how the parties and the politicians use them that is the key."

    Del.ici.us tags: socialmedia socialnetworking election2010 dialogue mattheweltringham

Web 2.0: the new election superweapon – The Observer

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