Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

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The Twitter World Cup

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James Pearce:

I was initially cautious. As a broadcaster who is used to rabbiting on for ages, I was always going to find it difficult to condense my thoughts into 140 characters. But my appreciation for what Twitter can provide has grown to such an extent over the past 15 months that I now class it as an essential tool of my trade.

In my view, the list of stars at this World Cup – which already boasts Mesut Ozil, Ghana, vuvuzelas etc – should also include Twitter. This has in many ways been the Twitter World Cup.

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Open door: The Guardian’s football correspondent on … the World Cup and technology

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Kevin McCarra:

Access to the internet, I am glad to say, has done away entirely with the silly assumption that journalists have access to a higher knowledge.

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For good or ill, the internet, provoking disagreement and speculation as well as listing facts, is a factor in presenting the game with an ever larger status. As the ruling body for football globally, Fifa have little option but to be staid, but they could still trumpet the impact of their website, with almost 53 million people accessing a total of 1.6 billion pages in the first two weeks of June.

Websites, whether statistical, solemn, esoteric or comic, disseminate limitless quantities of information about even the most obscure footballers and managers. The press fool themselves if they suppose for an instant that they can be a priesthood who own a sacred knowledge.

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