Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

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The Internet election?

24 May, 2010 by Einar Thorsen Leave a Comment

Stephen Tall:

Did the internet change the course of the election? At a national level, probably not (or at least not much). But at a local level – whether for council or parliamentary elections – email and Facebook, blogs and Twitter, websites and YouTube can each make a real difference to an individual candidate’s campaigning efforts, offering them the chance to motivate supporters, and communicate directly with voters. None of these are a replacement for regular Focus leaflets and door-to-door personal contact; but they are an increasingly essential addition to our traditional pavement politics.

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Del.ici.us tags: stephentall politics election2010 internet campaigning

Filed Under: Links Tagged With: campaigning, election2010, internet, politics, stephentall

The Cost Of Front Page Regime Change – YouTube: £50k?, The Sun: Priceless – paidContent:UK

6 May, 2010 by Einar Thorsen Leave a Comment

    Robert Andrews on cost of Conservative advertising on YouTube.

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    Del.ici.us tags: election2010 campaigning youtube sun

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Digital Pledges

12 April, 2010 by Einar Thorsen Leave a Comment

    Digital Pledges

    Labour's Tom Watson using digital pledges tool to compile campaign leaflet:

    "I want to stand on a platform that is avowedly supportive of the generation that seek to use the Internet to make the world a better place. To do this I have to be able to draw authority from an electoral mandate from electors in West Bromwich East. So I'd like to produce a leaflet that sets out what I stand for. It will be delivered to as many homes in West Bromwich as my campaign team can manage."

    Del.ici.us tags: election2010 campaigning tomwatson labour leaflet

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Web 2.0: the new election superweapon – The Observer

11 April, 2010 by Einar Thorsen Leave a Comment

    Web 2.0: the new election superweapon – The Observer

    Gaby Hinsliff on online campaigning:

    "From Twitter and Facebook to viral ads and crowdsourcing, technology appears to offer parties powerful new ways to engage voters"

    Del.ici.us tags: observer gabyhinsliff politics election2010 campaigning socialmedia

Filed Under: Links Tagged With: campaigning, election2010, gabyhinsliff, observer, politics, socialmedia