Facebook's own take on best practices for journalists… for using Facebook:
GAIN SHORT TERM DISTRIBUTION
Get in your readers' News Feeds
Interact with your audience
BUILD LASTING CONNECTIONS
Create a Facebook Page
Place the Like button with additional tags next to your byline or profile.
Publish to your subscribers.
ADVANCE THE STORY
Track the buzz on Facebook
Give readers access to new material
Participate in conversations
Full details with examples of each after the jump.
Going beyond the inevitable marketing speak, I wonder how many journalism programmes have these areas as core skills / learning outcomes of their degree programmes…