Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

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BBC – The Editors: The election and the younger audience

28 May, 2010 by Einar Thorsen Leave a Comment

Rod McKenzie:

A staggering eight out of 10 16-to-34-year-olds watched, listened or read BBC election news during the campaign.

[…]

2.7 million 18-to-34-year-olds watched the third debate on the BBC and, anecdotally, we heard the format was appealing to younger audiences – with many praising Nick Clegg's performance in particular.

Millions of young Radio 1 listeners listened to our leaders' debates on Newsbeat, followed it online or heard coverage on the Chris Moyles Breakfast Show and across the day led by our politics reporter Robin Brant. One in five young people heard our coverage in the last week of the campaign.

BBC Three's first-time voters Question Time with Dermot O'Leary on 5 May reached 186,000 people in the same age bracket and the BBC's drive for clear, engaging, coverage seems to have hit a positive note with younger audiences with six in 10 agreeing that our explanations and reporting improved their understanding.

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Filed Under: Links Tagged With: audience, BBC, radio1, rodmckenzie, statistics, voters, young

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