The BBC wasn’t the first mainstream media company to offer a video-on-demand service, but I do think we were the first to get it right. Some important early decisions contributed greatly to its appeal with audiences.
He then goes on to describe simplicity of access (i.e. streaming), quality of content, clarity of message, and platform neutrality as those important decisions.
Bringing the benefits of emerging technologies to the public is in the BBC’s DNA as its sixth public purpose, and the idea behind BBC iPlayer was to give audiences greater control over the programmes they enjoy, guarantee subscription-free access to BBC content in an on-demand world, and provide better value for the content they have already paid for.
Too often people forget that technological innovation is part of the BBC’s public service remit…