“The Inquirer’s move follows a recent global trend in experimenting with 3-D daily papers. Belgian newspaper La Dernière Heure was the first European paper to use 3D technology in a publication, and their efforts resulted in an increase in circulation from 85,000 to 115,000 copies. The Sun, a British tabloid owned by News International, will be releasing their own 3-D World Cup edition on June 5th. Despite the increased sales and higher premium publishers can charge for 3-D advertisements, the technology remains cost prohibitive to use on a regular basis. It also remains to be seen if this sort of gimmick can help make a substantial impact on a publication with as much red ink as the Inquirer.”
Cost-prohibitive? Right. What I don’t get is why there doesn’t seem to be an outcry against the environmental impact of such experimentation… environmentally-prohibitive?