Einar Thorsen

Professor of Journalism and Communication at Bournemouth University

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UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain – Search Engine Watch

May 13, 2010 by Einar Thorsen Leave a Comment

    Greg Jarboe:

    "Facebook and Twitter won't win elections — by themselves. The battle must be fought in all of the sources of information that voters refer to on the General Election, the candidates and issues. According to Echo Sonar, a division of Echo Research, this includes TV, word of mouth, family and friends, newspapers, radio, the Internet, social media, and the pub.

    That's right, the pub. Now there's an information source that you won't see in America.

    Pity.

    Based on my research as a student at the University of Edinburgh, the pub is a very social medium."

    External link

    Del.ici.us tags: election2010 socialmedia gregjarboe

Filed Under: Links Tagged With: election2010, gregjarboe, socialmedia

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