Old media, new media and the UK election – John Naughton

“What TV did best, in this particular context, was to stage the debate: only a broadcast (few-to-many) medium could do that. But where it struggles is in attempting to add value to that broadcast event. To date, it has fallen back on the old, pre-Internet, staples (studio discussions with bigwigs, spinmeisters and columnists) leavened with a smattering of new tech tools (for example, second-by-second reaction tracking). But, actually, the value added is trivial compared with what’s available on the Web and in social media. And the reason for that is simple: TV is a push medium; and the intellectual bandwidth of push media is inherently very narrow. As Neil Postman observed many years ago (and James Fallows also showed in his lovely book, Breaking the News), you can’t do philosophy with smoke signals."

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